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Bold digital stories,

Built to

Perform

Digital marketing studio for visibility, leads and growth

Trusted by discerning brands

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Ecommerce Growth

Ecommerce Growth

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Lead Generation

Lead Generation

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About

Built to grow brands through smart digital marketing

The Tale Lab is a boutique digital marketing agency in Melbourne that helps businesses grow through paid advertising, social media management, and website design. Working with brands across Australia, the studio combines strategy, creative, and performance marketing to increase visibility, generate leads, boost online sales, and support long-term business growth.

Services

Tailored digital services built for growth

From paid advertising and social media management to website design, The Tale Lab helps businesses grow through strategic, commercially grounded digital marketing — building brand awareness, generating leads, and supporting online sales growth.

Digital Strategy

Strategic planning to grow visibility, leads, online sales, and long-term business performance.

Enquire now

Digital Strategy

Strategic planning to grow visibility, leads, online sales, and long-term business performance.

Enquire now

Google Ads

Google Ads campaigns built to drive traffic, enquiries, online sales, and measurable growth.

Enquire now

Google Ads

Google Ads campaigns built to drive traffic, enquiries, online sales, and measurable growth.

Enquire now

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Meta Ads

Meta ad campaigns designed to build awareness, generate demand, and support sales growth.

Enquire now

Meta Ads

Meta ad campaigns designed to build awareness, generate demand, and support sales growth.

Enquire now

Social Media Content Management

Social content management that keeps your brand visible, consistent, and connected to the right audience.

Enquire now

Social Media Content Management

Social content management that keeps your brand visible, consistent, and connected to the right audience.

Enquire now

Website Design & Development

Conversion-focused websites designed to look sharp, load fast, and turn visits into action.

Enquire now

Website Design & Development

Conversion-focused websites designed to look sharp, load fast, and turn visits into action.

Enquire now

Marketing Automation

Automated email and CRM flows that nurture audiences, improve follow-up, and support conversion.

Enquire now

Marketing Automation

Automated email and CRM flows that nurture audiences, improve follow-up, and support conversion.

Enquire now

Featured Work

A selection of client work across lead generation and
e-commerce

Infinity Green Energy

Lead generation campaigns across Google and Meta for solar, battery, and aircon offers.

5X

more enquiries in 6 months

Handymax

Meta and Google campaigns driving qualified enquiries for forklifts, loaders, and equipment sales.

2X

more enquiries in 3 months

Gem Sports

A Google and Meta strategy built to power 2026 EOFY sales, drive online orders, and accelerate e-commerce growth.

+48%

sales vs EOFY 2025

Pricing

Tailored services, priced around your goals

Every project is different, so pricing is shaped around your business goals, scope, and the level of support you need. Whether you’re after paid ads, content, website support, or a more integrated digital strategy, each proposal is tailored to fit.

Google & Meta Paid Ads

Campaign Surge

From $1,500/month + GST

✓ Up to 2 advertising platforms


✓ Maximum ad spend: $12k/month


✓ Month-to-month flexibility

Click Starter

From $1,000/month + GST

✓ One advertising platform
✓ Maximum ad spend: $12k/month
✓ Month-to-month flexibility

Custom

Tailored pricing

✓ For ad spend above  $12k/month


✓ Tailored platform mix


✓ Custom proposal and scope

Social Media Content Management

From $1,500/month + GST

✓ Up to 12 posts per month


✓ 1–2 Reels or Stories video edits per week

✓ Client-provided raw content

Website Design & Development

Custom proposal

✓ Conversion-focused web design
✓ Platforms to suit your business
✓ Tailored scope and proposal

Platforms

The right mix of platforms
to support your growth

Platforms

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Google Ads 

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Meta Ads

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Google Analytics

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Google Tag Manager

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Shopify

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WooCommerce

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WordPress

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Wix

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Odoo

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Squarespace

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Mailchimp

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Semrush

Founder

Hey, I’m Cindy, the founder of The Tale Lab.

With more than seven years of marketing experience across property, renewable energy, and building materials, I’ve worked across paid and organic channels, CRM, email marketing, and website design, with a focus on helping businesses generate leads, grow online sales, and make smarter marketing decisions. I started The Tale Lab to create digital work that feels thoughtful, practical, and commercially grounded, helping small to medium-sized businesses build visibility, improve customer journeys, and grow with more clarity and purpose.

Let’s work

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together!

If you’re ready to build a stronger digital presence, let’s chat.

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